Activation
What is Activation?
Selling, educating, and usability (mostly usability)
What’s my motivation?
Identify what motivates users and what keeps them from activating
Back to the basics of user profiles - you need to know who you are selling to.
Friction
Friction is not your friend
Why are you keeping your friends from that 'Aha' moment
How to reduce friction
Activation & Iteration
CRO
How people interact with your SaaS
Figuring out how people interact with you
Stalking your users
Every Step You Take….
LuckyOrange
HotJar
It’s like food porn, without the food.
Asking
The many ways of asking the same question
Emails
Texts
Messages
Chatbot
Publicly shaming yourself - the story of asking people to test broken software
Getting personal
Stopping in
Saying hello
Asking for help
More stalking
Getting very personal - Dating your customers
Don’t knock it till you try it!
Onboarding
Make it easy and cut to the chase
Change is inevitable (you're going to iterate)
Value now, not later
Value proposition as you progress
Onboarding made easy-er
login with social
quick login
Pre-filled forms - checks on forms makes it easier
simple language
help people understand how to use your system (list tutorial systems)
help people import important information as easily as possible
You're almost there (instead of 'check your email')
progress bar for getting set up
System education & outreach
The CEO email
Focus (the cursor)
Learn by doing
Make em dig deep to get confused (hide advanced features)
Onboarding emails x 5 or more
Simple things to do on the website to assist in activation
Say 'It's Free'
Social proof
Localization
Don't be a CTA wimp - give me a reason to click your button
Submitting is something you do to someone in wrestling.
Personally, I never submit.
Last updated